ABSTRACT
Traditional Chinese Medicine (TCM) healthcare culture presents a long history and has broad connotations.TCM healthcare culture in the new era receives increasing concerns due to its full-blown theoretical system as well as various healthcare models, which is integrated with modern science and technology and business model. This article focuses on the new opportunities and challenges to the development of Chinese medicine healthcare culture industry in the new era and based on its major features, comprehensively analyzes the innovation and development issues of TCM healthcare culture from multi-dimensions, including integration of international strategy, social needs and technology development, etc.
ABSTRACT
As a new-coming concept of internet,healthcare websites have tremendous advantages and disadvantages as well.On the one hand,they provide netizens with advice and support of keeping fit and reducing health-jeopardizing factors.However,on the other hand,there are also some controversies in the conduction of healthcare websites.For instance,how to protect general public from being cheated and induced by harmful and even fatal advices on internet? This paper discusses related risks of healthcare information on the net,and points out that the net performers should give behavioral supports oriented from both the information providers and users in order to build a decent healthcare culture in the digital world.